User experience is a fundamental element in website design because it plays a significant role in the success of your online marketing strategy. The user experience determines your website’s engagement rate as well as lead generation hence the simplified website design by Diamond and Diamond lawyers. Below are some of the design principles and tips you should incorporate into your website for the best user experience:


  • Outline your website’s objectives


You need to have a clear outline of what your visitors and your business will achieve from the web pages and website you set up. Since your goals and the goals of your audience differ, you have to find a way of striking a balance. For the balance, you should identify your target audience, and then create effective content which you have to publish on an organized website. You also need to measure the effectiveness of your website. All these determine how best you understand your vision because that is a key element in the website design process.


  • User-Journey mapping


This refers to the creation of a graphical representation of the entire storytelling not from your perspective but the user’s first touch point with your organization. From the touch point, the mapping moves on to the user’s perspectives around your products/ services, and also how the user communicated with these elements on various mediums.

Despite giving you information on what the customer sees and expects, mapping a user’s journey is also important as it highlights the critical intersections between the user expectations and your business requirements.

For the user journey mapping, you need to have a visual demonstration of the journey, an understanding of user behavior on existing websites, and an understanding of the interactive elements that will help your users achieve their goals.


  • Visual hierarchy


The visual hierarchy outlines all the design considerations while giving importance to the elements which draw the user’s attention. The hierarchy also groups similar elements and organizes them in meaningful patterns which allow for effective communication with the users.

For a robust visual hierarchy, you need to consider size, color, contrast, density, and whitespace, as well as proximity.


  • F-Pattern Scanning


This is where you look at the visual signs like sections, headings, and bolding. These are important elements which guide users through shortcuts when scanning web pages. Keep in mind that users don’t need to read everything, but when they don’t find the signals, they may leave your page or create their own shortcuts. An F-Pattern helps in drawing the attention of users to the most important elements of the web page.


  • Call-to-action (CTA)


This is an important element for boosting the lead conversion rates. For a high ROI, you need to understand the importance of a call-to-action in attracting visitors and increasing click-through rates.

For the best results, you have to pay attention to the size of the CTA, the type o text, color of the CTA, the shape of the CTA button and A/B testing to evaluate the effectiveness of the CTA.


  • Responsiveness


With Google penalizing unresponsive websites, yours has to be highly responsive. You have to organize the elements on your web pages so that they can shrink to fit narrow spaces without losing their properties. For this, you have to adopt a mobile-first strategy, and you also need a hamburger-collapsible menu for multiple items.

You also have to optimize your images and content for all types of devices, and, don’t forget to check the loading speeds. Finally, implement a Google AMP (Accelerated Mobile Pages) for optimization of the content loading time on mobile devices.

Other elements include:

  • Cognitive load
  • Forms – include label alignment and placeholder texts
  • Interactive design



These elements of website design are important as they give you a clear understanding of the needs of your users, their abilities, values, and limitations. By considering these elements, you will know how to employ business practices that work towards promoting how users interact with your website. Scratch Map

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